Jeff Shih, a co-founder of Evergrand Trading, is a qualified Information Engineer who graduated from the University of Johannesburg in 2008. His career began at MIT in 2009, a Taiwanese vehicle parts importer as a Warehouse Manager. After a year there he was called to serve his mandatory year of Military in Taiwan. He then remained in Taiwan for another year working in the insurance industry as well as part-timing in as vehicle dealer and property agent. He also worked at NEC (Japanese multinational provider of information technology services and products) as an IT engineer. He moved back to South Africa in 2012 where he worked for a Japanese second hand vehicle importer.
Jeff’s spark however came after identifying a major opportunity in the form of energy efficient lighting solutions at the Canton Fair in China. He quickly found a means to finance his idea and started importing energy efficient lighting products into South Africa through his father’s plastic moulding business, Golden Star. In 2013 Jeff secure his first client, the City of Ekurhuleni, and was then able to hire 10 sales agents and sell 15 containers of products in that same year.
Having found a passion for the lighting industry and after much success the previous year, Jeff went on to register his own company Shiny Star (Pty) Ltd in 2014. That same year he secured more than 70 clients and more than 50 containers, including contracts with Sasol, the City of Tshwane and the City of Ekurhuleni, with a combined value of over R40 million. The company continued to grow rapidly and in 2016 Jeff created a new joint business, Evergrand Trading, with Loyiso Mkulisi and Linda Mkhize who are both highly successful businessmen with aligned passions for renewable energy.